Invicta is an italian brand. This already is enough to evoke style, class and a trendy lifestyle.
What you may not know, is that Invicta is not a new company, nor it has been producing watches since the beginning. In fact, Invicta was originally a textile company, producing and distributing backpacks. Yup, that’s right. Backpacks. Mostly rugged, heavy duty backpacks for sailors and the military.
Nothing shocking if you think about a brand such as CAT -Caterpillar- that began its life producing excavators and now has successfully positioned its brand in fashion and clothing. Invicta, however, did more than that. In the early sixties, Invicta retargeted its own production facilities to target sportsman and produced a successful line of rock climbing accessories that proved to be a worldwide hit.
Later on, in the mid eighties, it scored another successful product by returning to the backpacks -with a twist. A line of backpacks for students was introduced and heavily promoted. The signature striped look with white strings clearly was an homage to the original military backpacks, but it proved incredibly successful and skyrocketed the company into the fashion industry.
By the early nineties, Invicta was already one of the most successful brands and began producing clothing and accessories, something that eventually led to the introduction of a new branch: the Invicta watches. Don’t forget that Italy is close to Switzerland and italian is even spoken in some regions of the watchmaker’s country.
Invicta watches are in tune with most offerings from the company: they are stylish, yet not too original. They cater both to people looking for a solid performer, with good value for money, as well as people wanting to wear something classy and distinctive.
Invicta watches are modern, both in look and technology. And they are affordable, but not cheap. A watch such as the Reserve Russian Diver Akula Swiss Quartz Chronograph can’t be considered cheap by any standard, as it’s close to 400 $, yet it delivers exceptional value for money.
